Customers read many reviews and compare prices, ultimatelyĬhoosing the one that satisfies most of their parameters. This may be based on price, quality, or other factors that are important to them. Once the customer has determined what will satisfy their want or need they will begin to seek out the best deal. The stage 3 toĢ transition may happen several times before stage 4 has been reached. Is this really the right product for me do? Do I need a different product? If the answers are either “No it’s not right” or “yes I need a different product” then stage 2 may recommence. This is the time when questions start being asked. In our case we googled trainer reviews, and searches such as “what is the best trainer for dirt running?” among other searches as well as remembering that we didn’t like Gola or Dunlop shoes and had a nasty experience with a pair of Filas in the 90’s.ĬIM Level 3 CIM Level 4 3 - Evaluation of Alternatives (Do I need trainers and if so which ones?) People often don’t want to regret making a decision so extra time being put into managing risk may be worth In this stage a customer is beginning to think about risk management. Information is not only gathered about stuff and on thingsīut from people via recommendations and through previous experiences we may have had with various products. One that is continually changing from old fashioned shopping around to the new shop front which is Google (other search engines are available - apparently). 2 – Information search (What trainers are out there?)
In our case we noticed our running trainers were looking a little worse for wear and we acknowledged the need for a new pair. Needs or wants, it would be an ideal time to advertise to them. If you can determine when your target demographic develops these The customer feels like something is missing and needs to address it to get back to feeling normal. The first stage of the process is working out what exactly you or the customer needs. 1 – Problem Recognition (I need new trainers) With our latest decision making journey surrounding some rather sorry looking trainers.
It is broken down into 5 individual stages which we have decided to demonstrate The Consumer or Buyer Decision Making Process is the method used by marketers to identify and track the decision making process of a customer journey from start to finish. Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs.
0 kommentar(er)
